Market forces shape health tech innovation, but the most transformative startups have a keen understanding of adoption patterns and change management at the organizational level, says Sally Frank in advance of her HIMSS24 presentation.
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< + > The Myth of the Single Healthcare Decision-Maker and Other Reuters Digital Health 2026 Insights
Sometimes you only need a morning to get a read on a room. I dropped into the Reuters Digital Health 2026 event in Chicago for just a half...
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