CharmHealth, an EHR company known for catering to small and mid-sized medical practices, is adding features for larger provider organizations. The move into what the company calls the “enterprise space” is a response to existing customer growth and a desire to capture new business from larger organizations.
Healthcare IT Today sat down with Venky Chellappa, CharmHealth’s Vice President of Sales and Marketing at the company’s annual user group conference – Charmalot2024 – to learn more. We wanted to find out what new features are being added and how the company plans to stand out in this competitive space.
Key Takeaways
- Listening to and acting on customer feedback has always been a cornerstone of CharmHealth. As their customers have evolved, the company has expanded their solution in lockstep.
- CharmHealth’s is adding a training sandbox, a developer sandbox, dedicated IT support, and more integration with other systems as part of their expansion into the enterprise space.
- The company believes it is nimbler and more responsive than other EHRs in the enterprise space. The company has already been working with its customers on new healthcare business models and feels this will also give it an advantage over competitors.
CharmHealth Has Grown from Humble Roots
“When we started, CharmHealth was a patient portal for non-profit providers,” reconted Chellappa. “Then, based on demand from the community, we slowly started building a fully integrated software platform for medical offices.”
From those humble roots, the company now offers an EHR that is well suited to the need of small and mid-sized medical practices. CharmHealth’s solution has everything a practice would expect, including: telehealth, patient portal, e-prescribing, integration with LabCorp, billing, secure messaging, referral management, and more.
New Features for Larger Practices
At Charmalot2024, Chellappa presented the company’s plans for new features and services aimed at larger practices. These included:
- A training environment for end-users to train new clinicians + staff
- A developer sandbox with API tools so that customers can test/build integrations
- Dedicated IT support staff for larger practices
The company has worked closely with its customers to develop and pilot these features.
“We are offering an open system with a lot of flexibility,” said Chellappa. “We are agnostic. If you don’t want something that we offer out-of-the-box you can switch it out.”
This flexibility addresses the “lock-in” concern of enterprise customers.
No Baggage Holding the Company Back
According to Chellappa, CharmHealth’s lack of “technology baggage” (aka legacy) means the company will be able to be more nimble than EHRs that have been serving the enterprise space for longer. This ability to respond quicker to market forces, regulatory changes, and new business models will be critical in the years ahead as the healthcare industry evolves at a faster pace.
Chellappa pointed to how CharmHealth has been able to serve the needs of specialty practices. like sleep clinics, which operate differently than family practices. As well, the company has successfully worked with several practices that offer virtual-only medical services – a model that other EHRs have difficulty accommodating since a brick-and-mortar office is baked into the underlying assumptions of their solutions.
“A lot of new business models have emerged,” said Chellappa. “There is a great opportunity for a different way of looking at healthcare. It’s not B2C. It’s not B2B. It’s everything. It’s whatever the customer wants.”
“We believe we should enable the end user to grow with us,” continued Chellappa. “That is the reason why so many of our customers have not moved. Most of them continue to grow with us because we have continued to upgrade ourselves.”
Learn more about CharmHealth at https://www.charmhealth.com/
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