Few patients take a paper prescription down to the local pharmacy any more. The modern era of prescribing is shockingly complex and getting more so, according to Dr. Colin Banas, Chief Medical Officer, and Drew Hunsinger, Head of Growth, at DrFirst.
While regulations change every two years or so, and sometimes “take up all the oxygen in the room” according to Banas, both of these medication management experts think that patient expectations do even more to drive change. People who are used to making a restaurant reservation or reserving a flight with a few clicks expect it to be equally easy to get their medication—even in an environment where the rules differ from payer to payer, pharma company to pharma company, and pharmacy to pharmacy.
Banas says that the goal at DrFirst, a 25-year-old company, has always been to provide an end-to-end medication journey: for patients, providers, payers, and pharmacies. Hunsinger points out that the prescribing workflow involves payers, PBMs, and even drug companies.
Plus, they share how many of the EHR companies they work with are happy to offload all these medication management complexities to DrFirst so that as EHR product managers, they can focus on other EHR innovations. Not to mention EHR vendors can benefit from the innovations that DrFirst continues to implement since their major focus is medication management.
DrFirst keeps track of details such as where a drug can be purchased and when prior authorization is needed, so that an order goes through successfully the first time. Not only does this save staff time, but it ensures that the patient gets their medication in a timely manner.
Learn more about DrFirst: https://drfirst.com/
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