< + > Trends in Healthcare Marketing and Patient Experience – Healthcare IT Today Podcast Episode 193

For the 193rd episode of the Healthcare IT Today Podcast, we are talking about trends in healthcare marketing and patient experience! We kick this episode off by discussing how we think the healthcare website is changing this year. Then, we debate where we think AI is affecting how patients seek and receive care. Next, we share the marketing message that surprised us at the Swaay.Health LIVE conference. Lastly, we conclude this episode by talking about our key takeaways from Swaay.Health LIVE that we think health IT leaders need to know.

Here’s a preview of the topics and questions we discuss in this episode:

• How is the healthcare website changing in 2026?
• Where is AI changing how patients seek and get care?
• What marketing message surprised you at the Swaay.Health LIVE conference?
• What are the key takeaways from Swaay.Health LIVE that Health IT leaders need to know?

Now, without further ado, we’re excited to share with you the next episode of the Healthcare IT Today podcast.

We publish a new Healthcare IT Today podcast every ~2 weeks. Thanks to our friends at Healthcare Now Radio, you’ll be able to listen to the latest episodes of Healthcare IT Today on their radio station for the first two weeks. Then, we’ll be publishing each episode as a podcast and YouTube video here after it finishes on the radio.

You can also subscribe to the Healthcare IT Today podcast on any of the following platforms:

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If you work in Healthcare IT, we’d love to hear where you agree and/or disagree with the perspectives we shared. Feel free to share your thoughts and perspectives in the comments of this post, in the YouTube comments, with @Colin_Hung or @techguy on Twitter, or privately on our Contact Us page. Let us know what you think of the podcast and if you have any ideas for future episodes.

Thanks so much for listening!

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